1. Upload ads 2-3 days before Black Friday Lots of people are going to be uploading ads LITERALLY the day before Black Friday. There’s 7 million advertisers on Facebook, so even if half of them want to run BF ads, there’s a chance that 3.5 million people will be uploading ads, probably on the same day. Last year, ads manager went down the day before Black Friday. Don’t be silly, upload ads in advance. Facebook’s platform isn’t the most stable one so it’s better to be prepared! The last thing you want to happen is to wake up on Black Friday, check your ads manager, and see that none of your ads have been approved. If you upload in advance, you’ll also have the ability to fix your creatives or copy in case the ads get disapproved. 2. Make your offer...

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